Wednesday, December 07, 2005

The Deuce

Well, it seems I've been focusing a lot on big beers. The trend continues in more ways than one, as we release Dragon's Milk in 22 oz bottles, a.k.a, The Deuce. It's a big move for us and for the brand. The screen printed bottle stands out distinctively and makes for an easier single-purchase. It also eases some production issues, elminating the need for label production and the semi-prohibitive aspect of printing a small-run four-pack.

This first project has been quite an ordeal, but as the pictures demonstrate, the beer is actually in the bottle! We'll be moving the entire high-gravity series into this package over the next few months.

Besides the efforts of changing packages, I'd be remiss if I didn't talk about the beer. Dragon's Milk is special and intriguing. Mysterious malt tones dancing in an oak bath. Vanilla and bourbon flavors blend wonderfully. It is one of the most interesting and certainly most difficult beers we make. We hope you appreciate the effort.

While it may seem like a big bottle of beer to buy at 9 % a.b.v., think of it like a nice bottle to share. For around seven bucks retail, you can serve up a couple,three glasses of gorgeous beer and impress your friends and family. I recommend a snifter, and serving it cool, not cold.

Begins shipping everywhere, today.

10 Comments:

Anonymous Anonymous said...

Where might one expect to be able to buy this in Holland?

It's pure genius, btw. Love it.

-mug 568

2:51 PM  
Blogger Fred said...

Thanks a lot! It will be available at our pub this week and better beer stores next Tuesday. Check out Butch's Dry Dock, Southside Party Store, Steves. If you want to get more specific store locations email me at fred@newhollandbrew.com or contact angel@modernbeverage.com, our distributor in Holland.

2:57 PM  
Blogger Daniel said...

Looks great! I was in the pub the day you wrote this and was a little disappointed to see it wasn't available yet. Oh well.

Can't wait to have my favorite brew back on tap!

-mug 94

12:32 PM  
Anonymous Skin Headed and Spiked Haired said...

Fred, We were finally able to obtain some Dragon's Milk, late last month, at Jungle Jim's. Also had to grab The Poet since we hadn't tried had it either. Both were well worth the wait.

Thanks for the beer tasting back on 8/26 allowing us to taste your "Art". (yes, I still have mine and my wife's notes from that night). I remember they temporarily sold out of Black Tulip right after that tasting. We were heart broken having to wait longer to get some. I believe JJ's is finally out of Black Tulip until spring. Luckly, the new HG's and The Poet will be there until it's return.

And you are right...Derek is the man !!!

2:11 PM  
Blogger Fred said...

Glad to hear the Jungle is flush with Dragon's Milk and taking good care of you. I enjoyed my last trip and hope to make it back soon. Thanks for the comments!

7:11 PM  
Anonymous Eby said...

I picked up some of the bombers and they were quite tasty. Crunchy's in East Lansing also just got it in. I had some there on tap and it was fairly rough, very different from the bottles. It had a very bourbon barrel taste to it that made it a bit more difficult to drink. Not as smooth as I remember it on-tap last year.

Are there some batches that were aged differently or in newer barrels? I've been very happy with my bottles so far but the on-tap was rough.

Keep making it regardless, I look forward to it each winter. Thanks.

9:10 PM  
Anonymous RC said...

Just tried Dragon's Milk last night at Crunchy's in East Lansing. I love beer --'good' beer anyway -- Dragon's Milk is not beer. Dragon's Milk is liquid crack. I have been dreaming about it all day. I have never enjoyed a beer so quite so much. Thanks for the excellent brew.

11:06 PM  
Blogger Fred said...

Glad to see all the Dragon's Milk comments and that Crunchy's is showing you a good time.

In response to the draught vs. bottle question. Any given batch is typically in wood from the same distillery. Each barrel is its own process, but that beer is later blended together into large stainless tanks that fill both the bottles and kegs. So the beer is the same, but temperature, serving style such as head and glassware can all have an effect. Also, bottles are exposed to more elements over time, light and temperature changes and even slight oxidation that will mature the bottled beer differently. From batch to batch you might find some difference in wood character, but in one given batch you should not. For more specific barrel aging questions, you can email our brewmaster, John Haggerty. Contacts: http://www.newhollandbrew.com/contact.html

Lastly - "Liquid Crack" is a term that's very hard to get the TTB to authorize, so I wouldn't look for it on the label anytime soon.

Cheers,

FB

5:57 PM  
Blogger Matthew said...

Do you know of a retailer in the Twin Cities that is carrying Dragon's Milk or any of your other fine flavors like Black Tulip?

11:24 AM  
Anonymous Anonymous said...

This is the holy grail of beer. I went back to the same restaurant in Kill Devil Hills tonight just for this beer. It is only on tap, though.

Where can I get bottles of this beer in Florida? Or in N.C. before I leave?

I would love to take some home and to get some for friends!!

AB

9:57 PM  

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