Wednesday, February 28, 2007

Lucid Kolsch - Set to release April 2, 2007

Lucid, a kolsch ale, is New Hollands latest brand launch. It is a beer that takes its spot in the year-round line up in place of recently retired brands, Paleooza and Full Circle. Lucid's refreshing quality is sure to make it a favorite session beer for many different beer drinkers. It has a soft and balanced malt character with a light hop profile and a crisp finish. We recommend it with salads, fish, grilled vegetables, and just about anything served on a patio.

Lucid symbolizes our belief that the artistic balance of our ingredients and our craft actively engages us in our imagined landscape. In celebration of that balance, New Holland created a yin-yang image built from beer's ingredients. It's striking image is part of the brewery's recent packaging makeover that includes label, six-pack, case and tap artwork.

Lucid is available beginning April 2, 2007. The beer will be launched throughout the brewery's nine-state trade area. In Grand Rapids, the brewery is hosting a release party on April 2nd at Billy's, in the heart of Eastown, featuring Lucid and their summer beer, Zoomer. It will also feature appearances from the "New Holland All-stars" within Billy's infamous Monday Open-mic. Beer specials, giveaways and a genuine good time will be in abundance.